Running an Online Contest

This is post 7 of 7 in the series “Generating Traffic” Optimizing and Maintaining Your SEO Search Engine Marketing Social Media Ad Campaigns Content Marketing Social Media Marketing Technology for Small Businesses Running an Online Contest Running an online contest is a great way to increase traffic to your website, grow your followers, and increase…

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Marketing Technology for Small Businesses

This is post 6 of 7 in the series “Generating Traffic” Optimizing and Maintaining Your SEO Search Engine Marketing Social Media Ad Campaigns Content Marketing Social Media Marketing Technology for Small Businesses Running an Online Contest With more than half of the global population using the internet and smartphones, small businesses must be able to…

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Content Marketing

This is post 4 of 7 in the series “Generating Traffic” Optimizing and Maintaining Your SEO Search Engine Marketing Social Media Ad Campaigns Content Marketing Social Media Marketing Technology for Small Businesses Running an Online Contest The ability to leverage the right content to connect with your customers is arguably the most important marketing skill…

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Nurturing: Converting Leads to Sales

If you’ve been following along with our Small Business Growth Series, you’ve learned how to clarify your brand (who you are) and how to identify your target market (who your potential customers are). Now let’s discuss how to turn those potential customers into sales. A lead is a potential customer that has shown an interest…

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Getting Your Message to the Right People

In the first post of our Small Business Growth Series, we explored brand identity, personality, and voice. Once you’ve created clarity around your brand identity and voice, the next step in customer acquisition is refining your understanding of who your target customer is. In order to get your message to the right people, you must…

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Finding Your Brand’s Voice

Our newest content series focuses on Small Business Growth Strategies, penned by Brookline Creative’s Business Development Director, Lindsay Trinkle.   For small business owners, the idea of formulating a compelling brand can feel daunting. Many business owners feel like the job is done once they have a logo and perhaps a website. This couldn’t be…

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