How to Repurpose Content When your Market Changes

Early in this series on content auditing, I mentioned that a market shift is a good reason to reevaluate site content. There are two different ways the market can shift for a small business or nonprofit. First, your organization can change. From staff, to core areas of focus, to services offered, small businesses and nonprofits…

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How to Determine Your Most Valuable Content

Content that’s valuable to your audience is valuable to your business because it can help website visitors decide to choose you. My previous posts in this series on content auditing have emphasized bringing new value through a new website. But how do you determine what of your existing content is valuable enough to keep? In…

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Old Content on a New Site: How to Reuse Old Content

You’re moving to a new website! Your market has changed or you have a few more resources and it’s time to make a change for the better. Awesome. A new website can help you bring more value to your customers or your community. But how do you decide which content goes and which stays? This…

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What is a Content Audit and When Should You Do One?

Most small businesses and nonprofits don’t need a blog or complicated website. That’s a hard fact to swallow for those who see these types of content as the keys to growing a bigger audience. But those who remember my intro to SEO know that you can only grow an audience when you provide them value.…

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The Basics of Local SEO

Of all the different aspects of Search Engine Optimization (SEO), the most important for small businesses is “Local SEO.” The name says it all: this is search engine optimization for a very specific physical reason. But why does this matter more than general SEO? If you’re a small business trying to compete locally, there is…

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