How to Determine Your Most Valuable Content

Content that’s valuable to your audience is valuable to your business because it can help website visitors decide to choose you. My previous posts in this series on content auditing have emphasized bringing new value through a new website. But how do you determine what of your existing content is valuable enough to keep? In…

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Advocating: Empowering Your Customers to Tell Your Story

The first three posts in our Small Business Growth Strategy series have focused on building your brand, identifying your target audience and acquiring customers. Hopefully you’ve been following along and have been able to successfully apply some of the ideas to your business – but our work here isn’t done yet. In this post, we’re…

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Nurturing: Converting Leads to Sales

If you’ve been following along with our Small Business Growth Series, you’ve learned how to clarify your brand (who you are) and how to identify your target market (who your potential customers are). Now let’s discuss how to turn those potential customers into sales. A lead is a potential customer that has shown an interest…

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Getting Your Message to the Right People

In the first post of our Small Business Growth Series, we explored brand identity, personality, and voice. Once you’ve created clarity around your brand identity and voice, the next step in customer acquisition is refining your understanding of who your target customer is. In order to get your message to the right people, you must…

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Finding Your Brand’s Voice

Our newest content series focuses on Small Business Growth Strategies, penned by Brookline Creative’s Business Development Director, Lindsay Trinkle.   For small business owners, the idea of formulating a compelling brand can feel daunting. Many business owners feel like the job is done once they have a logo and perhaps a website. This couldn’t be…

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