Marketing Archives

This is post 6 of 7 in the series “Generating Traffic” Optimizing and Maintaining Your SEO Search Engine Marketing Social Media Ad Campaigns Content Marketing Social Media Marketing Technology for Small Businesses Running an Online Contest With more than half of the global population using the internet and smartphones, small businesses must be able to…

This is post 5 of 7 in the series “Generating Traffic” Optimizing and Maintaining Your SEO Search Engine Marketing Social Media Ad Campaigns Content Marketing Social Media Marketing Technology for Small Businesses Running an Online Contest Whether you’ve just started your business or you’ve rebranded and got a fancy new website, odds are you’ll want…

This is post 3 of 7 in the series “Generating Traffic” Optimizing and Maintaining Your SEO Search Engine Marketing Social Media Ad Campaigns Content Marketing Social Media Marketing Technology for Small Businesses Running an Online Contest Social media ad campaigns are a great way to raise brand awareness, drive customers to your website, generate leads…

This is post 2 of 2 in the series “The Power of Images” Power of Images: Empathy & Sympathy Power of Images: Faces In my last post, I covered how to be smart with your images and avoid negative reactions by properly engaging sympathy and empathy. I mentioned that seeing another human face has psychological…

This is post 1 of 2 in the series “The Power of Images” Power of Images: Empathy & Sympathy Power of Images: Faces This past weekend, I drove by a billboard with a massive human toe on it. It took up about half the width of the billboard and went over the top of the…

Every company wants a great looking website, right? Good web design conveys credibility, professionalism and brand personality. Those qualities can help a business make the short list of a buyer who has begun searching around to solve some need. But when that buyer starts carefully comparing providers, and getting ready to make a decision, a…