Every company wants a great looking website, right? Good web design conveys credibility, professionalism and brand personality. Those qualities can help a business make the short list of a buyer who has begun searching around to solve some need. But when that buyer starts carefully comparing providers, and getting ready to make a decision, a […]
Business
Content Templates for Small Businesses and Nonprofits
You want to bring value to people with the work you’ve already done. From the basic concepts of how to begin a content audit, to the gritty details of how to structure a value prop, you’re a pro by now. But what does it all look like? Where the rubber meets the road, you need […]
How to Repurpose Content When your Market Changes
Early in this series on content auditing, I mentioned that a market shift is a good reason to reevaluate site content. There are two different ways the market can shift for a small business or nonprofit. First, your organization can change. From staff, to core areas of focus, to services offered, small businesses and nonprofits […]
The Basics of How to Write Value Propositions
The purpose of a content audit is two fold. First, only keep the best stuff on your site because simple = better. Second, make it easier for the right audience to see how valuable you are to them. So far in this series on content auditing, showing value has played second fiddle to what I’ve […]
How to Determine Your Most Valuable Content
Content that’s valuable to your audience is valuable to your business because it can help website visitors decide to choose you. My previous posts in this series on content auditing have emphasized bringing new value through a new website. But how do you determine what of your existing content is valuable enough to keep? In […]
What is a Content Audit and When Should You Do One?
Most small businesses and nonprofits don’t need a blog or complicated website. That’s a hard fact to swallow for those who see these types of content as the keys to growing a bigger audience. But those who remember my intro to SEO know that you can only grow an audience when you provide them value. […]