The first three posts in our Small Business Growth Strategy series have focused on building your brand, identifying your target audience and acquiring customers. Hopefully you’ve been following along and have been able to successfully apply some of the ideas to your business – but our work here isn’t done yet. In this post, we’re…

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If you’ve been following along with our Small Business Growth Series, you’ve learned how to clarify your brand (who you are) and how to identify your target market (who your potential customers are). Now let’s discuss how to turn those potential customers into sales. A lead is a potential customer that has shown an interest…

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In the first post of our Small Business Growth Series, we explored brand identity, personality, and voice. Once you’ve created clarity around your brand identity and voice, the next step in customer acquisition is refining your understanding of who your target customer is. In order to get your message to the right people, you must…

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Our newest content series focuses on Small Business Growth Strategies, penned by Brookline Creative’s Business Development Director, Lindsay Trinkle.   For small business owners, the idea of formulating a compelling brand can feel daunting. Many business owners feel like the job is done once they have a logo and perhaps a website. This couldn’t be…

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