Power of Images: Empathy & Sympathy

This is post 1 of 2 in the series “The Power of Images” Power of Images: Empathy & Sympathy Power of Images: Faces This past weekend, I drove by a billboard with a massive human toe on it. It took up about half the width of the billboard and went over the top of the…

Read More

Strategic Writing for Business Websites

Every company wants a great looking website, right? Good web design conveys credibility, professionalism and brand personality. Those qualities can help a business make the short list of a buyer who has begun searching around to solve some need. But when that buyer starts carefully comparing providers, and getting ready to make a decision, a…

Read More

How to Repurpose Content When your Market Changes

Early in this series on content auditing, I mentioned that a market shift is a good reason to reevaluate site content. There are two different ways the market can shift for a small business or nonprofit. First, your organization can change. From staff, to core areas of focus, to services offered, small businesses and nonprofits…

Read More

The Basics of How to Write Value Propositions

The purpose of a content audit is two fold. First, only keep the best stuff on your site because simple = better. Second, make it easier for the right audience to see how valuable you are to them. So far in this series on content auditing, showing value has played second fiddle to what I’ve…

Read More

How to Determine Your Most Valuable Content

Content that’s valuable to your audience is valuable to your business because it can help website visitors decide to choose you. My previous posts in this series on content auditing have emphasized bringing new value through a new website. But how do you determine what of your existing content is valuable enough to keep? In…

Read More