Most small businesses and nonprofits don’t need a blog or complicated website. That’s a hard fact to swallow for those who see these types of content as the keys to growing a bigger audience. But those who remember my intro to SEO know that you can only grow an audience when you provide them value.…

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Successful Websites for Nonprofits

Kyle and I are pretty relentless in our efforts to bring the power of WordPress to growing businesses. The whole premise of Evermore is built around it. We try to write helpful content here that empowers everyone (even those who aren’t customers yet or will never be). And, whether as individuals or Evermore co-founders, we make it…

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In 2009, Simon Sinek gave a TED talk called, “How great leaders inspire action.” It’s been watched nearly twenty million times, and for good reason. Sinek gives his answer to why Apple was able to defy all odds despite having access to the same talent, how Martin Luther King Jr. changed a nation, and how the…

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I was recently approached by a director at a successful local nonprofit that needed a great website—something far better than what they had already. Let’s call the director Phil. Phil started the conversation by sending me a few links sites that he liked. The sites were gorgeous and were obviously designed by agencies. In other…

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