SEO
Optimizing and Maintaining Your SEO
This is post 1 of 7 in the series “Generating Traffic” Optimizing and Maintaining Your SEO Search Engine Marketing Social Media Ad Campaigns Content Marketing Social Media Marketing Technology for Small Businesses Running an Online Contest As the internet continues to help businesses grow, companies all over the world are improving their website with search…
Read MoreGet a Peek Into Your Site’s Usability
This is post 2 of 2 in the series “Web Design” “The Fold” in Web Design, Explained Simply Get a Peek Into Your Site’s Usability Getting into user testing can be daunting, especially if you feel like your organization’s website will benefit, or feel that it isn’t worth the hassle. If we’re honest, I think…
Read MoreHow to Repurpose Content When your Market Changes
Early in this series on content auditing, I mentioned that a market shift is a good reason to reevaluate site content. There are two different ways the market can shift for a small business or nonprofit. First, your organization can change. From staff, to core areas of focus, to services offered, small businesses and nonprofits…
Read More3 Ways to Get More Business Leads From Your Website Through High-Quality SEO
Further insight on lead creation through quality SEO from our partner, Jenny Munn. As an SEO consultant and trainer, my job is to educate my clients on how search engine optimization works, and how they can use it to help them get more and better leads for their businesses. Often times, when it comes to…
Read MoreTime Commitments of DIY SEO
Jenny Munn is an Evermore partner and owner and principal SEO consultant of her SEO practice. She trains marketers within small to mid-sized organizations, digital agencies and web design firms, and solopreneurs. She is widely known for her ability to communicate the complex topic of SEO simply. In this post, Jenny explains what’s involved in…
Read MoreHow to Keep Customers Visiting Your Website: Customer Service Online
Our past few posts have focused on making it easier to find your business online. If you’ve put all we’ve talked about into practice and given it enough time to gain traction, you should be seeing the desired result: customers engaging you through your website. Huzzahs are in order, pat yourself on the back! But…
Read More