This is post 1 of 7 in the series “Generating Traffic” Optimizing and Maintaining Your SEO Search Engine Marketing Social Media Ad Campaigns Content Marketing Social Media Marketing Technology for Small Businesses Running an Online Contest As the internet continues to help businesses grow, companies all over the world are improving their website with search…

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This is post 2 of 2 in the series “Web Design” “The Fold” in Web Design, Explained Simply Get a Peek Into Your Site’s Usability Getting into user testing can be daunting, especially if you feel like your organization’s website will benefit, or feel that it isn’t worth the hassle. If we’re honest, I think…

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Early in this series on content auditing, I mentioned that a market shift is a good reason to reevaluate site content. There are two different ways the market can shift for a small business or nonprofit. First, your organization can change. From staff, to core areas of focus, to services offered, small businesses and nonprofits…

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Jenny Munn is an Evermore partner and owner and principal SEO consultant of her SEO practice. She trains marketers within small to mid-sized organizations, digital agencies and web design firms, and solopreneurs. She is widely known for her ability to communicate the complex topic of SEO simply. In this post, Jenny explains what’s involved in…

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