Of all the different aspects of Search Engine Optimization (SEO), the most important for small businesses is “Local SEO.” The name says it all: this is search engine optimization for a very specific physical reason. But why does this matter more than general SEO? If you’re a small business trying to compete locally, there is […]
SEO
How to be Found on Google Maps
Google Maps: it’s one of the only times you can tell Google exactly where to take your customers, and the easiest way for a new customer to physically reach you. As an added bonus, Google Maps can guarantee your appearance on other major platforms—including review sites like Yelp, or ordering sites like GrubHub—which means more […]
What Actually Works for SEO?
Today we’ll unshroud the most mystifying part of writing for your website. Search Engine Optimization (SEO) is often met with fear by writers and frustration by developers. When you’re building your own website and have to fill both roles, the struggle doubles. How do I turn my writing into something an algorithm understands? What exactly […]
How Long Do People Spend Reading Websites?
You have ten seconds to grow or burn your business. That’s 20 seconds less than your perfect elevator pitch. It’s roughly the amount of time you can expect to keep someone’s eyes on your content. By the way, those ten seconds are already up. That’s a lot of pressure, but don’t worry you’re about to learn concrete ways to […]
Your SEO Path to #1
At Evermore, we are asked all of the time about SEO. Specifically, we’re asked how to rank highly for certain keywords and how fast we can make it happen. People want to be the first result for their keywords. Are there complexities to SEO? Absolutely. It can be dizzying. That said, your path to #1 […]