Social Media Ad Campaigns

This is post 3 of 7 in the series “Generating Traffic” Optimizing and Maintaining Your SEO Search Engine Marketing Social Media Ad Campaigns Content Marketing Social Media Marketing Technology for Small Businesses Running an Online Contest Social media ad campaigns are a great way to raise brand awareness, drive customers to your website, generate leads…

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Get a Peek Into Your Site’s Usability

This is post 2 of 2 in the series “Web Design” “The Fold” in Web Design, Explained Simply Get a Peek Into Your Site’s Usability Getting into user testing can be daunting, especially if you feel like your organization’s website will benefit, or feel that it isn’t worth the hassle. If we’re honest, I think…

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Power of Images: Faces

This is post 2 of 2 in the series “The Power of Images” Power of Images: Empathy & Sympathy Power of Images: Faces In my last post, I covered how to be smart with your images and avoid negative reactions by properly engaging sympathy and empathy. I mentioned that seeing another human face has psychological…

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Power of Images: Empathy & Sympathy

This is post 1 of 2 in the series “The Power of Images” Power of Images: Empathy & Sympathy Power of Images: Faces This past weekend, I drove by a billboard with a massive human toe on it. It took up about half the width of the billboard and went over the top of the…

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Choosing the Right Image Every Time

This is post 3 of 4 in the series “Website Photography Tips for Small Budgets” Sources of Inexpensive and Free Images Image Copyright, Licensing, & Why it Matters Choosing the Right Image Every Time Custom Photography: Creating Your Own Website Images Visual content is powerful. Every small business owner should understand just how powerful images…

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Image Copyright, Licensing, & Why it Matters

This is post 2 of 4 in the series “Website Photography Tips for Small Budgets” Sources of Inexpensive and Free Images Image Copyright, Licensing, & Why it Matters Choosing the Right Image Every Time Custom Photography: Creating Your Own Website Images Images have become the standard communication tool of our world.  1.8 billion images are…

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